|View from the top of the market place. The shop is just to the left of the butter cross, next to the bigger hotel building|
When I looked Hübscher up online I found an account of the company history.
This is the Hübscher & Co shop on a smart street in central Vienna:
|The shop at 41 Siebensternstrasse, Vienna (now Siebensterngasse, I think)|
"Hübscher & Co., as the company was originally named, was created by Jewish brothers Jacob and Julius Hübscher. As the Nazis gained power before the start of World War II, Hitler annexed the Huebscher family's native Austria in March, 1938.
Jacob knew it would be dangerous to live as a Jewish business owner in occupied Austria, so two days after the German annexation, he proceeded to stand in line at the U.S. Embassy to register his wife and two sons for visa applications -- that turned out to be a key life-saving decision and action.
'My father knew what was in store for us,' said Jacob's son, Herbert Hübscher. Because he and his brother were born in Vienna, the boys received their visas first and left behind their parents -- to live with family members in America.
The boys arrived in New York on November 8, 1938, just one day before the Nazis undertook the most vicious action yet against the Jews. On November 9, 1938, the infamous Kristallnacht, also known as Night of the Broken Glass, took place.
On Kristallnacht, Nazi stormtroopers and civilians alike systematically pillaged, vandalized and burnt Jewish stores, homes and synagogues throughout Nazi Germany. Countless Jewish men were arrested and Jacob Hübscher was among them. The Nazis had already seized the Hübscher & Co. business, never to be returned to the brothers who successfully ran it for over a decade.
After several weeks of physical abuse Jacob was released from prison. He and his wife received their US visas the following year. World War II officially began on September 1, 1939 and the Hübschers were able to escape the Nazi regime only a month later, by fleeing to America.
'They barely got out,' said Herbert. For over a year, he waited in New York for his parents to arrive [...]
'It was a very difficult situation, we came with nothing,' said Herbert about the Huebschers' new life in America. 'My father did have a strong business education though.' With his business experience, Jacob was able to slowly build an accounting practice in New York. 'It was not easy,' Herbert recalls. 'But it was life-saving.'
For 60 years, the Hübscher family business name lay dormant. Today, Huebscher & Co. is [..] owned and operated by Eric Huebscher, son of Herbert Huebscher and grandson of original owner, Jacob Huebscher. 'The continued naming of our company is in tribute to my Grandfather, my Father and their entire family,' said Eric. The Hübscher name stands for strength, perseverance and old-fashioned hard work, just as it has for nearly 100 years."
I'm so glad to be able to connect back to my great grandparents through letters and other relics. I'm sure the Huebscher family feel just as strongly. My great grandfather knew a thing or two about 'old-fashioned hard work' too.
|1914 photo of my great grandfather (right) in his workshop with two assistants. He was making equipment for a new fish and chip shop at the time|